Privacy and Cookie Policy

Last Updated: 18 November 2025

At The Borrowed Brick, we value your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you interact with our website www.theborrowedbrick.com ("Site”) and our services.

1. Who We Are

The Borrowed Brick Limited (“we”, “us”, “our”) is the data controller for the purposes of UK data protection laws.
If you have any questions, contact us at:
Email: info@theborrowedbrick.com

2.What Information We Collect

We collect personal data when you use our Site or subscribe to our service, including:

Identity & Contact: Name, address, email, phone number
Account Details: Username, password, subscription package
Payment & Delivery: Billing and delivery addresses, card details (processed securely by Stripe)
Preferences: Marketing choices, consents
Technical Data: IP address, browser type, device identifiers
Usage Data: Pages visited, interactions, cookies (see Cookie Policy below)

3. Legal Bases for Processing

We process your data under the following legal bases:

Purpose Legal Basis

Provide subscription service Performance of a contract

Customer support Legitimate interests

Marketing emails Consent

Fraud prevention Legal obligation

Analytics & site improvement Legitimate interests

4. How We Use Your Data

Deliver and manage your subscription
Process payments securely
Respond to queries and complaints
Personalise your experience and recommend products
Send marketing communications (only with your consent)
Comply with legal obligations and prevent fraud

5. Cookies & Tracking

Our Site uses cookies and similar technologies.

Essential cookies: Required for site functionality
Analytics & advertising cookies: Used only with your consent

You can manage or withdraw consent anytime via our cookie banner or browser settings.

See full Cookie Policy below.

6. International Transfers

If we transfer your data outside the UK (e.g., to Stripe in the US), we ensure appropriate safeguards such as Standard Contractual Clauses and UK Addendum compliance.

7. Data Retention

Account data: While active and for 3 years after closure
Contract-related data: 6 years (legal requirement)
Marketing data: Until you opt out

Data is securely deleted after retention periods.

8. Your Rights

You have the right to:

Access, correct, or delete your data
Object to processing or withdraw consent
Request data portability

To exercise these rights, email info@theborrowedbrick.com.
You can also complain to the ICO: https://ico.org.uk/make-a-complaint/.

9. Marketing & SMS

Marketing emails: Sent only with your consent
SMS: Used only for essential account updates (e.g., payment reminders)

10. Security

We use HTTPS, encryption, and secure third-party payment processing. Access to your data is restricted and monitored for vulnerabilities.

11. Links to Other Sites

Our Site may link to third-party websites. We are not responsible for their privacy practices. Please review their policies.

12. Updates

We may update this policy from time to time. Significant changes will be communicated via email or on our Site.

Cookie Policy

Our Site uses:

Strictly Necessary Cookies: Enable core functionality
Performance Cookies: Improve site performance
Functionality Cookies: Remember preferences
Social Media Cookies: Enable sharing
Advertising Cookies: Deliver relevant ads

Consent is required for non-essential cookies. Manage preferences via our cookie banner or browser settings.
Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
Behavioural advertising opt-out: http://www.youronlinechoices.eu